Yes, you listen right, Facebook is soon going to make changes in the format for ad space on Mobile News Feed. Not just this, Facebook changes the aspect ratio of images too, to know in details, read the full blog
Let us explain the whole thing in brief:
- The company blog post announced that Facebook announced it will change the format for ads appearing in its mobile News Feed on Aug. 19 to match the look and feel of its redesigned app from April. The social network will cut the number of lines of text that appear in ads from seven, currently, to three.
- Facebook also will change the aspect ratio of images and videos in sponsored posts to 4:5 from the current 2:3. The revision will mean that images appear shorter on mobile screens and that media taller than the new 4:5 ratio will be “masked” in the News Feed.
- The company mentioned in their announcement, “The variations to photos, text, and videos are designed to simplify our formats and improve the consistency of our mobile experience. “This will help drive augmented ad effectiveness and make it easier to use the same assets on Facebook News Feed and Instagram feed.”
Have a Glance at Insight:
Facebook’s pending changes to the format of ads in its mobile News Feed aims to make paid content somewhat less intrusive for users, in a sign the platform is putting a premium on user experience over advertiser needs, as the changes will mean that marketers have less room to engage people with images and text. Advertisers will have only three lines of text and a smaller image or video to hook potential customers, making it more imperative that their creative assets engage users as they slide through their feed.
The news comes as Facebook is losing younger users, who tend to be more adverse to traditional ads, even though user growth overall continues to move upward.
Advertisers that want to include more imagery in their ads can try Facebook’s Carousel format that can be swiped left to right to show up to 10 photos with accompanying text.
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Throughout its history, Facebook has made changes to its ad formats to appeal to brands and has expanded ad placements on its other apps like Instagram, WhatsApp, and Messenger. The company also has worked to make advertising more transactional to generate direct sales for merchants. Though, Instagram created a special account called @shop in May that brings together posts from online merchants that sell products through the image-sharing app, two months after rolling out a native checkout feature with 23 United State brands that let shoppers pay for products without leaving the app. In May, Facebook confirmed that it would start putting advertising inserts in WhatsApp, the messaging app that previously had resisted ad sales.
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Meanwhile, Facebook has worked to appeal to game developers as consumer spending on mobile games continues to surge. In May, the social giant expanded rewarded video and playable ads to mobile game developers that belong to its Audience Network, it isan in-app ad network that tracks mobile users across the internet. Facebook also added playable ads, which let developers offer a mini version of a game embedded in an ad before requiring the download of the full app, to Audience Network post launching the format in its News Feed last August.